One of the great benefits of owning a business is the ability that you have to change the lives of your friends and your family members by giving them jobs when the opportunity arises. After all, what businessman doesn’t want his daughter or his son to take over the family business?
The RSJ Thought Center
As a culture, we primarily recognize people with verbal, linguistic, logical, and mathematical intelligences. Scholastic aptitude tests and IQ tests look only at these traditional intelligences. We say that people who have musical skills are talented. We degrade manual laborers, as though their bodily and kinesthetic intelligences are less important than the intelligences of those who do well on standardized tests. A charming person who is good with people might, in fact, be an interpersonal genius with as much importance as a professor of fine literature.
Boiled down to the simplest of terms, intellectual capital is the stuff you know: your acquired skills, knowledge, and expertise. Your intellectual knowledge is how you make money. The degrees you have, the experience you have gained, the training you have completed all feed into the product or service you offer.
That said, the richest, most powerful intellectual capital represents several subsets of knowledge that are carefully packaged together in such a way that they are difficult to duplicate.
Consider, for instance, Uber, the mobile app that provides rides for hire, similar to a taxi service.
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